Asai Vegan Yoghurt
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Asai Vegan Yoghurt
A playful yet organic brand identity for a vegan yoghurt brand.
I decided on creating a vegan yoghurt brand that I would love to see. Rich, delicious, organic, dessert-inspired.
The target demographic I had in mind was primarily younger women who like to choose dairy-free products and indulgent but lower calorie desserts. The brand identity needed to feel a bit fun and playful, evoke organic and healthier whilst looking indulgent!
This passion project was based on a brief from @briefclub on Instagram. “ASAI 〰️ A vegan yogurt brand that require a logo and packaging design, plus any extras!”
- Logo design and brand design system
- Food packaging design
- Advert mock-up and copy
