Children's blanket with colorful patterns and 'hey' logo on a light blue background

Hetty Brand Identity

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Children's blanket with colorful patterns and 'hey' logo on a light blue background
  • Children's blanket with colorful patterns and 'hey' logo on a light blue background
  • Simple teal line drawing of a whale on a light gray background
  • Four colorful circles with 'hey' text on a light gray background
  • Colorful pattern with elephants, suns, clouds, and other shapes on a white background
  • Product catalog with 'hetty' branding and 'NEW AW22' text on a white background
  • Purple 'hety' text on a white background
  • Repetitive text 'hetty' with various styles and elements on a white background
Hetty Brand Identity

Hetty Brand Identity

Fun, bright and bold brand identity and marketing artwork for an organic unisex childrens fashion brand concept.

The concept behind this brand is a sustainable kids clothing for ages up to 8, with a unisex ethos and a secondhand marketplace. ‘Comfy shapes for childhood adventures’. The brand personality was to be playful, fun, cool, quirky, approachable.

Creating a completely unique wordmark based on my own sketch infused the brand identity with tons of personality from the start.

Paired with bold colours and cute line drawing illustrations that evoke the fun, play and happiness of childhood are a perfect match.

  • Logo design and brand identity
  • Brand creative direction
  • POS poster design
  • Mailing bag design