Businesses grow and change, sometimes this may mean that after a few years you will be ready for a visual rebrand. Perhaps you are actually only just out of that early phase of figuring out business and now you’ve gained some experience, launched some products and got some feedback you’ve realised that the logo you launched with isn’t going to cut it or you’re business model has changed and you need more of a strategic brand identity.
Here are some of the signs that you might need a visual rebrand
- You have that gut feel that your brand identity isn’t right
- If you are embarrassed to handover your business card or direct people to your website
- You’ve changed your brands name
- You DIY’d your brand and it’s got you started but now you need to uplevel
- If you aren’t a designer and know it’s not what it could be
- You’ve had feedback that people find what you do confusing
- It’s not resonating with potential customers
- You followed a design trend and now everything is looking a little dated
- Or you’ve been a business many years and now the branding looks out of date
- A lot of your competitors brands look the same and you want to differentiate
- Your product offering or business model has changed
- Everything looks slightly different, it’s not cohesive
Next Steps
1. Deciding if now is the right time: You may need to factor in your availability, budget and if you need time to figure out how the business is evolving for example. READ: Is now the right time for a visual rebrand?
2. Look for a designer that can help you achieve your rebrand goals: Think about what your priorities are when looking for a designer, do they work in your niche, have a portfolio you like (obviously very important!), share your values, have relevant experience?
