This project is a ‘passion’ or conceptual project to showcase my skills and add to my portfolio the type of work I would like to do. Unfortunately where i have been working in agencies I am unable to show any of that work for the past 8 years. The name and idea of a clean hand wash company was based on a loose brief by @hellotayloramy
The kicking off point – a 30 minute logo challenge
Inspired by @itsabiconnick I decided to do this logo design as a 30 minute challenge (Abi does 15mins!) and FILMED IT. It was hard to make decisions quite that quickly but a really fun challenge and I think the result wasn’t too bad at all!
The direction I had chosen based on the moodboard was a modern, strong and quite minimal brand identity. I wanted it to look ‘clean’ and offer a fresh approach to hand soap packaging.
I then couldn’t resist working on it a little more trying a few ideas that I mostly scrapped and spent another 1.5 hrs on it roughly, keeping most of it true to the 30 min version. I filmed this too, but I think the footage is LOST 🙁
Obviously this is just a challenge and real client brand identities take more time than this in the initial stages (although shows what can be achieved in a Brand Identity Intensive Design Day). I then expanded on this some more and designed some collateral and packaging mock-ups helping to bring the identity to life. You can see how the brand identity works across various applications.
Wanna watch me sweat, I mean watch the YouTube video?
The ‘on brand’ customer touchpoints for that stand-out brand experience
You see about a cool new eco-friendly brand on Instagram, check out their page and it looks fresh, modern this isn’t your boring soap this will look cool at your sink. Then you scroll a bit more and tick they are vegan, tick again they have refill bottles, tick again they are cruelty free – your values align. So you click through to their website, it matches with what you’ve just seen on their social media visually and tone of voice, this brand is bold and cool and you want to buy… The website makes it easy to buy straight from the homepage to product to purchase in one easy one page guest checkout.
You wait a couple of days.
Imagine receiving this striking delivery box on your doorstep, you can’t help but rush to open it – maybe you even photograph or film it because it looks good and this could make a story for your instagram. Inside is a beautifully designed bottle, a thank you card with reiteration of the brands mission and even a small pack of vegan tea – sweet! You tentatively sniff the bottle, heaven.
Now that is how you want to make your customers feel!
For more eco-conscious lifestyle brands identity designs, please see my portfolio
